This week Barry Coziahr welcomes back local entrepreneur Matt Ricketts, owner of local St. Louis company Better Life Maids. Matt has built several companies from the ground up and had learned quite a bit about marketing over the years.
Matt and Barry talk about branding, Matt give some insight into what viewpoint to have when establishing your brand and they discuss when and how to re-brand. Two of the companies that they discuss are Paypal and Uber, who both recently went through some re-branding.
At the end of the episode Barry discusses a unique workshop on branding that he and Matt are holding at the end of the month. Here is a link to the workshop: Brand Intensive Workshop!
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